# 30-Day Launch Playbook — Ariel & Mariam
**Property:** Lizzete duplex (The Pearl + The Angler) · Palm Bay / Space Coast  
**Landing:** https://pearl-corporate.pages.dev/  
**Campaign HQ:** https://pearl-corporate.pages.dev/campaign/  
**Broker:** Mariam Shapira, MBA · Property360° · (321) 405-9050 · MS@Property360RE.com

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## Week 1 — Go live & first signals

### Day 1 (launch day)
- [ ] Open Campaign HQ; bookmark UTM launcher
- [ ] Confirm live: `/`, `/campaign/`, `/campaign/social/`
- [ ] Mariam: test inquiry chat → confirm email arrives
- [ ] Mariam: test call CTA from mobile
- [ ] Print one-pager + brochure; add QR (`creatives/qr-qr_print.png`)

### Day 2–3 — LinkedIn primary
- [ ] Ariel: publish LinkedIn Post #1 (see `social/linkedin-posts.md`) with UTM `linkedin`
- [ ] Mariam: like/comment/reshare from Property360° with short broker note (see `social/mariam-crosspost.md`)
- [ ] Send 5–10 **warm** LinkedIn DMs only (templates in `outreach/`) — no cold spam

### Day 4–5 — Email + local
- [ ] Send Email 01 (compiled HTML) to permissioned HR/relocation contacts only  
  Reply-to: MS@Property360RE.com · CTA: UTM `email_hr` or `email_reloc`
- [ ] Optional: FB/IG caption #1 from `social/ig-fb-captions.md`
- [ ] Log sessions / inquire starts in weekly KPI sheet

### Day 6–7 — Review
- [ ] Count: sessions, chat opens, calls, replies
- [ ] Adjust next week’s LinkedIn angle based on comments/DMs
- [ ] Prep Email 02 + LinkedIn #2

**Week 1 success:** Hub live, ≥1 LinkedIn post + Mariam reshare, ≥1 permissioned email send, chat verified.

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## Week 2 — Offer clarity (one vs both)

- [ ] LinkedIn Post #2 (Pearl vs Angler / one side)
- [ ] Email 02 to engaged opens / replies from Email 01
- [ ] IG/FB visual: unit still + “ONE SIDE or BOTH SIDES”
- [ ] Stories: QR creative (`creatives/qr-stories.png`) → UTM `qr_print` or `organic`
- [ ] Mariam: 2 partner intros (Property360 network)
- [ ] Update KPI log

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## Week 3 — Teams / full duplex

- [ ] LinkedIn Post #3 (full duplex for project teams)
- [ ] Email 03 to travel coordinators / team leads (permissioned)
- [ ] Chamber / networking: leave one-pager + QR
- [ ] Optional Nextdoor/X local blurb (see calendar)
- [ ] Google Business: claim/verify if applicable (Mariam)

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## Week 4 — Double down & handoff rhythm

- [ ] LinkedIn Posts #4–5 (social proof / Space Coast access)
- [ ] Resend best-performing email angle to new warm contacts only
- [ ] Partner follow-ups from Week 2–3 intros
- [ ] 30-day retro: which UTM drove inquire completes?
- [ ] Decide Phase 2: paid ads? Postiz scheduler? GoatCounter?

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## Daily operating rhythm (15–20 min)

1. Check Mariam inbox + missed calls  
2. Reply to all inquires same business day  
3. One social action (post, comment, or DM follow-up)  
4. Log KPI ticks in Campaign HQ notes  

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## Do / Don’t

| Do | Don’t |
|----|-------|
| Use UTM links from `utm-links.md` | Invent rates or amenities not on site |
| Credit Mariam as listing broker | Bulk-blast purchased lists |
| Offer one side OR both | Promise “authorized” SpaceX housing |
| Book via Hostaway after dates clear | Post from box without credentials |

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## Assets map

| Need | Path |
|------|------|
| Strategy | `STRATEGY.md` |
| UTMs | `utm-links.md` |
| Emails | `emails/*.html` |
| Social calendar | `social/calendar-30day.md` + `.csv` |
| Posts | `social/*.md` |
| Outreach | `outreach/` |
| QR | `creatives/` |
| OSS credits | `CREDITS.md` |