# CMO Strategy — Lizzete Duplex Corporate Housing
**Pearl Vacation Homes · Palm Bay / Space Coast, FL**  
**Campaign window:** 90 days (organic-first) · **Live hub:** https://pearl-corporate.pages.dev/campaign/

---

## Positioning

**Dual-unit corporate housing near Space Coast aerospace & tech.**  
The Lizzete duplex gives relocation managers and project leads a real choice: rent **one side** (The Pearl *or* The Angler) for a focused assignee stay, or **both sides** for teams that need adjacent private homes—without hotel fatigue or apartment-complex noise.

**Proof points (facts only):**
- Two identical 3BR/2BA houses · sleep 8 each
- ~20 min to Space Coast hub HQ
- Guest-proven: The Pearl 5.00★ · The Angler 4.95★
- Full kitchen, WiFi, A/C, in-unit laundry, 2-car garage + long driveway
- Listing broker: Mariam Shapira, MBA · Property360° · (321) 405-9050 · MS@Property360RE.com

**One-line:**  
*Corporate housing that scales—one side or the full duplex—on Florida’s Space Coast.*

---

## Ideal Customer Profile (ICP)

| Segment | Role | Stay length | Need |
|--------|------|-------------|------|
| Relocation / mobility | Relocation managers, mobility coordinators | 4–12 weeks | Quiet, stocked house for assignees |
| Travel / T&E | Corporate travel coordinators | 2–8 weeks | Simple inquire path + invoice-friendly broker contact |
| Project teams | Aerospace / defense / tech contractors | 2–12 weeks | Full duplex hold (Pearl + Angler) |
| Site leadership | Project managers, crew leads | 2–6 weeks | One side near pad / HQ |

**Geography focus:** Companies with Space Coast / Brevard presence or temporary aerospace-tech deployments.

---

## Offer

1. **One side** — The Pearl (listing 118221) *or* The Angler (118220): 3BR/2BA, sleeps 8  
2. **Full duplex** — both sides held for teams (sleeps 8 × 2)  
3. **Corporate-friendly inquire path** — chat on pearl-corporate.pages.dev (emails Mariam) · call (321) 405-9050 · email MS@Property360RE.com  
4. **Book** on Hostaway via thepearlvacationhomes.com after dates confirmed

**Message to protect on every asset:** *Corporate can rent ONE SIDE or BOTH SIDES.*

---

## Channels (90-day)

| Channel | Role | Owner |
|---------|------|-------|
| **LinkedIn organic + outreach** | Primary B2B awareness & DM warm-intros | Ariel + Mariam |
| **Email sequences** | HR / relocation / travel (permissioned lists only) | Ariel; Mariam reply-to |
| **QR from print** | One-pager, brochure, partner leave-behinds | Creatives in `/campaign/creatives/` |
| **Partner intros** | Property360° / Mariam network, chamber | Mariam |
| **Google Business / Maps** | If Pearl or Property360 profiles apply | Mariam (Phase 1 claim/verify) |
| **Space Coast chamber / networking** | Events, intros, flyer + QR | Mariam + Ariel |
| **Facebook / Instagram** | Local + visual proof; Stories with QR | Ariel (see `/campaign/social/`) |
| **Optional Nextdoor / X** | Local Space Coast awareness only | Light touch Week 3+ |

**Budget note:** Organic-first OSS stack (MJML emails, QR CLI, static UTM hub). Paid LinkedIn/Meta ads = **Phase 2** after baseline inquire volume.

---

## Funnel

```
Awareness (LinkedIn / email / QR / partner)
    → https://pearl-corporate.pages.dev/?utm_source=…&utm_medium=…&utm_campaign=lizzete_corp_90d
    → Inquire chat (emails Mariam)  OR  call (321) 405-9050
    → Confirm dates / one vs both sides
    → Booking on Hostaway listings (118221 / 118220)
```

**UTM campaign name:** `lizzete_corp_90d`  
Full matrix: [utm-links.md](./utm-links.md)

---

## KPIs (track weekly)

| KPI | Definition | Target (Day 30 / Day 90) |
|-----|------------|---------------------------|
| Site sessions | Visits to pearl-corporate with UTM | 150 / 500 |
| Inquire starts | Chat opened or mailto/tel click | 20 / 60 |
| Inquire completes | Chat submitted / email replied with dates | 8 / 25 |
| Calls | Inbound to Mariam from campaign | 5 / 15 |
| Booked nights | Confirmed Hostaway nights attributed to corp path | 28 / 100 |

**Analytics (Phase 1):** Static UTM launcher + event notes in Campaign HQ (no DB). Optional GoatCounter snippet later. Umami/Keila (Postgres/Docker) = Phase 2.

---

## Social distribution (first-class)

See **[/campaign/social/](./social/)** for:
- 30-day content calendar (CSV + Markdown)
- Ready-to-paste posts (LinkedIn, FB, IG, optional Nextdoor/X)
- Mariam / Property360 cross-post guidance
- Phase 2 OSS scheduler setup (Postiz)

**Do not blast from servers.** Paste manually or via authorized scheduler with credentials.

---

## 90-day phasing

| Phase | Weeks | Focus |
|-------|-------|--------|
| Launch | 1–2 | Hub live, LinkedIn cadence, first email to warm contacts, QR on print |
| Momentum | 3–6 | Sequence emails 02–03, chamber/partner intros, Stories QR |
| Optimize | 7–12 | Double down on channels with inquire completes; consider Phase 2 paid + Postiz |

---

## Credit OSS

See [CREDITS.md](./CREDITS.md). Primary build tools: **mjmlio/mjml**, **soldair/node-qrcode**, static CF Pages; Phase 2: **gitroomhq/postiz-app**.