# Social Media Distribution Plan — Lizzete Corporate Housing
**Zero-HITL pack:** publish-ready copy · UTMs baked in · CTA = chat or call Mariam  
**Do not post from this box.** Parent/connectors post when available. Assets stay live on `/campaign/social/`.

## Platform roles
| Platform | Role | Cadence (30 days) | UTM source |
|----------|------|-------------------|------------|
| **LinkedIn** | Primary B2B | 2–3 posts/week + warm DMs | `linkedin` |
| **Facebook** | Local / visual proof | 2 posts/week | `facebook` |
| **Instagram** | Stills + Stories QR | 3 feed/week + 2 Stories/week | `instagram` / `qr_stories` |
| **Nextdoor** (optional) | Space Coast local | 1–2/month | `nextdoor` |
| **X** (optional) | Light local/aerospace | 1–2/week from W3 | `x_twitter` |

## CTA standard (every post)
1. Primary: Landing with UTM → inquire chat  
2. Secondary: Call Mariam (321) 405-9050  
3. Broker line: Mariam Shapira, MBA · Property360°

## Cross-post
Mariam/Property360 reshare guidance: [mariam-crosspost.md](./mariam-crosspost.md)

## Scheduler
Phase 1: calendar CSV + copy pack (manual or connector).  
Phase 2: Postiz self-host — [scheduler-phase2-postiz.md](./scheduler-phase2-postiz.md)