# UTM Link Matrix — Lizzete Corp 90-Day
**Base:** `https://pearl-corporate.pages.dev/`  
**Campaign:** `lizzete_corp_90d`  
**Content (optional):** `one_side`, `both_sides`, `pearl`, `angler`, `space_coast`

Always use HTTPS. Do not shorten in a way that strips UTMs unless the shortener preserves query strings.

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## Master links

| Source | Medium | Full URL |
|--------|--------|----------|
| linkedin | social | https://pearl-corporate.pages.dev/?utm_source=linkedin&utm_medium=social&utm_campaign=lizzete_corp_90d |
| linkedin | social_dm | https://pearl-corporate.pages.dev/?utm_source=linkedin&utm_medium=social_dm&utm_campaign=lizzete_corp_90d |
| email_hr | email | https://pearl-corporate.pages.dev/?utm_source=email_hr&utm_medium=email&utm_campaign=lizzete_corp_90d |
| email_reloc | email | https://pearl-corporate.pages.dev/?utm_source=email_reloc&utm_medium=email&utm_campaign=lizzete_corp_90d |
| qr_print | qr | https://pearl-corporate.pages.dev/?utm_source=qr_print&utm_medium=qr&utm_campaign=lizzete_corp_90d |
| qr_stories | qr | https://pearl-corporate.pages.dev/?utm_source=qr_stories&utm_medium=qr&utm_campaign=lizzete_corp_90d |
| partner | referral | https://pearl-corporate.pages.dev/?utm_source=partner&utm_medium=referral&utm_campaign=lizzete_corp_90d |
| organic | referral | https://pearl-corporate.pages.dev/?utm_source=organic&utm_medium=referral&utm_campaign=lizzete_corp_90d |
| facebook | social | https://pearl-corporate.pages.dev/?utm_source=facebook&utm_medium=social&utm_campaign=lizzete_corp_90d |
| instagram | social | https://pearl-corporate.pages.dev/?utm_source=instagram&utm_medium=social&utm_campaign=lizzete_corp_90d |
| nextdoor | social | https://pearl-corporate.pages.dev/?utm_source=nextdoor&utm_medium=social&utm_campaign=lizzete_corp_90d |
| x_twitter | social | https://pearl-corporate.pages.dev/?utm_source=x_twitter&utm_medium=social&utm_campaign=lizzete_corp_90d |
| chamber | event | https://pearl-corporate.pages.dev/?utm_source=chamber&utm_medium=event&utm_campaign=lizzete_corp_90d |

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## Content variants (append `&utm_content=`)

| utm_content | Use when |
|-------------|----------|
| one_side | Messaging focuses on single-unit stay |
| both_sides | Full duplex / team hold |
| pearl | Pearl-forward creative |
| angler | Angler-forward creative |
| space_coast | Location / aerospace angle |
| social_proof | Ratings / reviews |
| email_01 | Intro sequence |
| email_02 | Pearl vs Angler |
| email_03 | Full duplex teams |

**Example:**  
`https://pearl-corporate.pages.dev/?utm_source=linkedin&utm_medium=social&utm_campaign=lizzete_corp_90d&utm_content=both_sides`

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## Booking deep links (post-inquire)

- The Pearl: https://www.thepearlvacationhomes.com/listings/118221  
- The Angler: https://www.thepearlvacationhomes.com/listings/118220  

Prefer landing → inquire first; send Hostaway links after dates/headcount clear.

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## Tracking without a DB (Phase 1)

1. Use distinct `utm_source` per channel (table above).  
2. In Campaign HQ “event log,” note date + source when an inquire completes.  
3. Cloudflare Pages analytics / browser referrer as backup.  
4. Phase 2: GoatCounter snippet or Umami on Postgres if desired.